AMBITIOUS bangers and burger maker HECK is going into television advertising to try and help it hit the cherished target of becoming a £100m worldwide brand.

The family-run firm set up as Heck in 2013 with parents Debbie and Andrew Keeble and four children.

It was a ‘born again’ company after the couple sold their original sausage business to a national company, but parted ways after disagreements over development.

So they established Heck, building their £4m factory site near Bedale on the 800-acre family-owned farm.

Now they make over half a million sausages a day with a soaring vegan option produced in a dedicated centre on site.

During lockdown and the tough living and working conditions of the coronavirus crisis they extended into frozen food.

Jamie Keeble, 30, Heck co-founder and sales director said they are the only independent food company that makes its own food at its dedicated factory.

“The last few months have been an unprecedented time for food manufacturing,” said Jamie.

“As a company, our focus initially was on our team and community and helping where we can.

“Then we looked at how we could respond to the new way of shopping and eating and we launched a new frozen range which has been incredibly popular.

“We now represent 55 per cent of the premium sausage market and are the fastest growing vegan brand.

“We feel it is time to go onto TV and raise awareness of our range as we literally have something for every taste and every occasion.

“The investment will be key to our ambition to becoming a £100m brand and we are also ramping up our export to North America the Far East and across Europe.

“We have big ambitions but still remain a family focused business, concentrating on delivering the best taste and being in control of our whole production line.

“There is a real appetite for our genuine and transparent offer, particularly our tasty no nasty vegan range.

“We are a sort of David to Goliath, particularly to the big Silicon Valley fake meat brands.

“There are too many brands that just slap their name on a product, produce unhealthy mass market vegan food full of salt and soya, or indeed use fake farming credentials to get people on board,” he added.

The advert which was filmed and produced during lock down and is due to air tonight (Friday, July 3) during Channel 4’s Celebrity Gogglebox.